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Full list. 191 DVD threshold, 220 BD.

2016 08/29 – 09/04 Anime DVD List

Anime Rank All Rank Last Rank Week Sales Total Sales #Wks Title
1 3 8,154 8,154 1 B-Project v1
2 5 2 4,155 21,214 2 Osomatsu-san v8
4 18 5 1,354 8,701 2 ONE PIECE Log Collection: Laboratory
5 20 31 1,162 8,390 4 Doraemon: Shin Nobita no Nippon Tanjou
7 27 22 947 57,437 9 Youkai Watch Movie 2: Enma Daiou to Itsutsu no Monogatari da Nyan!
9 40 39 705 68,884 112 Tonari no Totoro (2014 re-release)
11 48 542 542 1 Ushio to Tora v12
12 50 15 538 2,253 2 Bungou Stray Dogs v3
13 51 504 5,279 9 Kotonoha no Niwa
14 63 407 7,456 6 Byousoku 5 Centimeters RE
17 77 330 330 1 Pripara Season2 v12
18 84 97 314 22,199 78 Sen to Chihiro no Kamikakushi (2014 re-release)
19 87 307 34,125 110 Majo no Takkyuubin (2014 re-release)
20 88 306 306 1 Bishoujo Senshi Sailor Moon Crystal Season 3 v3
21 83 84 285 33,947 9 Boruto -Naruto the Movie- LE
22 98 60 278 23,871 6 Osomatsu-san v7
23 36 251 1,176 2 Macross Delta v2
24 241 10,760 42 Mononoke-hime (2014 re-release)
26 45 211 5,579 3 Haikyuu!! Second Season v8
27 205 8,792 43 Kaze no Tani Nausicaa (2014 re-release)
28 197 3,269 3 Phantasy Star Online 2 The Animation v6
29 196 196 1 Aikatsu Stars! v1
30 24 191 1,469 2 Jojo no Kimyou na Bouken Diamond wa Kudakenai v3

Other releases (concerts etc)
19 1,190 1,190 1 Radio Idolmaster Cinderella Girls v8
32 7 786 5,478 2 Ono Kenshou Kuroko on Basuke The Encounter
232 1,724 2 Symphogear Live 2016

2016 08/29 – 09/04 Anime BD List

Anime Rank All Rank Last Rank Week Sales Total Sales #Wks Title
2 4 5,197 5,197 1 B-Project v1
3 5 4,338 4,338 1 Zegapain BD Box
4 6 5 3,656 19,882 2 Osomatsu-san v8
5 14 1,575 1,575 1 Ushio to Tora v12
6 16 1,308 1,308 1 Bishoujo Senshi Sailor Moon Crystal Season 3 v3
8 21 10 1,086 8,204 2 Re:Zero kara Hajimeru Isekai Seikatsu v3
9 24 11 950 7,883 2 Macross Delta v2
10 27 808 24,431 65 Kotonoha no Niwa
11 31 13 672 6,485 2 Kidou Senshi Gundam Tekketsu no Orphans v9
12 33 12 605 6,871 2 High School Fleet v3
13 36 14 561 6,292 2 Jojo no Kimyou na Bouken Diamond wa Kudakenai v3
15 39 27 492 2,059 2 Bungou Stray Dogs v3
16 40 74 490 197,460 15 Girls und Panzer Movie LE
18 43 50 455 42,144 6 Kizumonogatari Part I: Tekketsu-hen LE
53 381 381 1 Pan de Peace! v1
56 167 358 3,985 33 Byousoku 5 Centimeters
67 15 309 4,795 2 Koutetsujou no Kabaneri v2
71 82 299 19,998 6 Kidou Senshi Gundam Thunderbolt December Sky
72 17 290 4,112 2 Gate: Jieitai Kano Chi nite, Kaku Tatakaeri 2nd Season v6 (v12)
76 129 277 2,602 4 Doraemon: Shin Nobita no Nippon Tanjou
80 18 268 3,811 2 selector destructed WIXOSS
83 93 258 19,215 5 Persona 3 #4 Winter of Rebirth LE
84 52 253 21,612 6 Osomatsu-san v7
90 109 242 39,250 9 Boruto -Naruto the Movie- LE
99 20 221 3,188 2 Flying Witch v3
100 89 220 9,263 6 Re:Zero kara Hajimeru Isekai Seikatsu v2

Other releases (concerts etc)
3 3 6,993 57,089 2 Love Live! μ's Live Collection
4 2,349 23,667 2 The IDOLM@STER Cinderella Girls 3rd Live: Cinderella no Budoukai -Power of Smile-
6 1,253 12,927 2 Symphogear Live 2016
16 416 4,347 2 OLDCODEX Live Blu-ray Veni Vidi in Budoukan 2016


Summer update:
B-Project v1 sells 5197/8154, total 13,351. 100/31% underestimated. About what was expected given we knew it’d be Animate-biased.

Pan de Peace v1 sells 381 as a BD-only title. 25.9% overestimated.

Spring update:
Sailor Moon Crystal s3 sells 1308/306, total 1,614. Series average: 1,653.

Re:Zero v2 adds 220 BDs, total 10,498.
v3 adds 1086 BDs, total 9,132. This one should reach 10k as well. First week v1 hasn’t ranked in the top 100 since release.

Macross Delta v2 adds 950/251, total 9,059.

Haifuri v3 adds 605 BDs, total 7,942. Down less than 10% since v1.

Jojo pt4 v3 adds 561/191, total 7,761.

Kabaneri v2 adds 309 BDs, total 5,422.

Stray Dogs v3 adds 492/538, total 4,312.

Flying Witch v3 adds 221 BDs, total 3,543.

Past seasons:
Ushio to Tora v12 sells 1575/542, total 2,117.

Osomatsu-san v7 adds 253/278, total 45,483.
v8, final volume, adds 3565/4155, total 41,096. Series average: 64,474.

Haikyuu s2 v8 adds 211 DVDs, total 11,974.

G Tekketsu v9, final volume, adds 672 BDs, total 7,235. Series average: 9,101.

PSO2A v6, final volume, adds 197 RE DVDs, total 5,854 in wk3. That means it added 308 in wk2. Series average: 4,196.

Gate s2 v6, final volume, adds 290 BDs, total 4,910. Series average: 4,807.

OVAs, Movies, Boxsets etc:
Zegapain BD Box sells 4,338.

Garupan Movie adds 490 LE BDs, total 223,590.

Kizumonogatari adds 455 BDs, total 49,911.

Persona 3 Movie 4 adds 258 LE BDs, total 22,984.

Wixoss Movie adds 268 BDs, total 4,550.

Upcoming Releases for 2016 09/05 – 09/11 Anime DVD List
2016/09/07 Ano Natsu de Matteru BD Box
2016/09/07 Arslan Senki: Fuujin Ranbu b1
2016/09/07 Fukigen na Mononokean v1
2016/09/07 Hibike! Euphonium: Kitauji Koukou Suisougaku e Youkoso
2016/09/07 Kiznaiver v4
2016/09/07 Mayoiga v3
2016/09/07 Miss Monochrome Music Clips
2016/09/07 Musaigen no Phantom World v6
2016/09/07 Naruto Shippuuden Jiraiya Ninpou-chou – Naruto Gouketsu Monogatari v4

41 Responses to “2016 08/29 – 09/04 Weekly Sales List”

  1. something says:

    As mentioned in the post, power and internet issues mean this is all I can do at the moment.

    The only interesting bits to report are:

    • B-Project v1wk1 = 13,351
    • Pan de Peace v1wk1 = unranked
    • Re:Zero v3wk2 = a solid 1,086, slight increase on v2wk2
    • Kotonoha no Niwa and Byousoku 5cm bumps due to Kimi no na wa.

  2. PP says:

    I was wondering, do you keep a list of BD/DVD sales for movies?

    • something says:

      Not really. I have some in my spreadsheet, but it’s very limited. It only really covers films from late night franchises. Because it’s of such limited coverage, I don’t want to put it on the site and confuse people.

      • Progeusz says:

        Would it be possible to put it up in a “hidden” post which isn’t officially linked in ToC if you don’t want to make it it “official” part of the site? Of course, only if it wouldn’t increase your workload considerably. As it is now, looking up movie sales is quite hard, not to mention your site is (to my knowledge) the only which took into account extended rankings so other sources aren’t comprehensive. I would appreciate such list greatly but don’t want to pressure you into doing something burdensome.

  3. BlackPoint says:

    b-project had some limited edition version i guess that is some event ticket shizzle cuz else no way such trash would sell so much…. Anyway atleast re:zero v3 is on a good pace to reach 10k sold around 80bd more with v3 in wk2 then v2 in wk2 did, hope that v2 and v1 maybe too get on the extended list later on.

    • something says:

      It’s an idol show with an event ticket v1, so yes it’s going to drop a lot when the event tickets are done. That’s how most idol shows work. But it’ll do about as well as Starmyu overall, and likely better, so I’m guessing its fans don’t think it’s trash.

      And in general this isn’t the right sort of site to be calling shows trash because you don’t like them. I’d rather keep a positive mood here. There’s more than enough to be depressed about already with sales being so terrible lately.

      • Struggling gigolo says:

        How well do you think the industry will be able to cope with falling disc sales, will other sources of revenue make up for it or does this mean anime will be less profitable in general.

        • something says:

          Disc sales have never been a majority of revenue. But they did matter, particularly for the video disc publisher, who also happens to be the primary investor for most late night anime.

          It’s hard to come up with really good numbers outside of disc sales. Especially because we would really like to separate the late night industry from the kids/mainstream industry. Youkai Watch or Precure or Naruto or Aikatsu or One Piece making a boatload of money doesn’t tell us much about the majority of anime (in absolute numbers), which is the niche late stuff. And that’s the stuff that matters to this site. The broad industry-wide numbers we get from, say, AJA are going to be heavily influenced by all of that.

          But if we do look at those numbers for a moment: http://aja.gr.jp/english/japan-anime-data

          If you go to page 2 (which is a little confusing but seems to be covering anime directly vs everything sorta related to anime), you can see that disc sales (purple) are a small portion of the overall market. For a late night anime the ratios are probably different, but still… there are many many ways to make money on a franchise.

    • AnimePhoenix says:

      I would appreciate it if you didn’t turn something’s website into MAL or ANN threads. Keep this kind of ‘how can this trash sell’ to those places, please. Thank you.

      Where B-Pro is trash to you, to others Re:zero maybe trash to them. One’s rubbish is another person’s treasure.

    • Mari says:

      At least the subgenre has enough idol shows for both genders to enjoy at this very moment unlike other subgenres which are badly skewed to one gender or another (I’M LOOKING AT YOU, SPORTS).

      • Ejc says:

        Both genders already enjoy idol anime (see Love Live! for example), but recently idol anime has been trying to focus on either male or female fans (see Idolmaster Side M, B-PRO, and many other male idol anime popping up recently).

        I think it’s a good thing that there are more idol anime for female fans to enjoy, as it has been UtaPri and Love Live! for quite a long time, and now both have decent competition with Ensemble Stars and Idolish 7 to name a few.

        • Mari says:

          But do we have enough room for more idol shows to take on Idolmaster and Love Live?

          • something says:

            Tokyo 7th Sisters is the only other girl-idol franchise I’ve heard anything substantive about, so I guess it’s the best shot at reaching mega-hit status with those two (assuming it gets an anime, which I’m sure it will). Just like Utapri has no serious competition for anime boy idols, those two have none for anime girl idols so far.

            (Among late night shows, of course, not counting, like, Aikatsu.)

          • Ejc says:

            A lot of male fans like both Idolmaster and Love Live!, but the key difference between the two franchises, is that Idolmaster has a 90% male fanbase (this was before Side-M was a thing), while Love Live! is more balanced at 56.6% male fanbase.

            For a female idol anime to take on the both of them, they would have to come up with something that appeals to both genders. They would also need to appeal to teenagers, because they consisted of 55.7% of the Love Live! fanbase in 2014.

            I think it’s a little bit easier now since μ’s has finished their contracts, because based on music sales, Aqours is still nowhere near μ’s. Aqours is not getting to Kouhaku anytime soon, so it’s a good time to strike for upcoming idol anime.

            • something says:

              Last I saw Derestage was 35-40% female players, so the Idolmaster 90% number seems like an exaggeration.

              • Ejc says:

                90% isn’t an exaggeration. The creator of Idolmaster was interviewed in April 2015, and expressed that 90% of the fanbase being male was a problem.

                So it’s obvious that his answer to the problem was to introduce Side-M and the Idolmaster Cinderella Girls Starlight Stage mobile rhythm game to the franchise, which seems to have worked… it’s not rocket science that female gamers prefer rhythm games.

              • Ejc says:

                I mean Idolmaster itself as a franchise was not very female fan friendly in the first place, because it is hard for them to identify themselves with the characters compared to say Love Live!, where high school idols are totally something they can identify themselves with.

                Why do you think K-ON! was so popular with middle school girls as well? Answer is that they can identify themselves with the characters. Many middle school girls took up the guitar back then because of K-ON!

                I would think Side-M are bringing in a totally different type of female fan. They can’t really identify themselves with male characters, but a cast of popular male seiyuu and “good looking guys” are always a popular thing for female fans. Then we have female gamers who are into rhythm games, which is why the Love Live! mobile game has more female fans playing it than male fans.

                I’m not trying to pick any fights here, but i’m just providing reasons why the numbers I cited made sense, before what I said in my previous reply happened.

                • something says:

                  I never even mentioned Love Live. You can always assume I’m doing everything I feasibly can to never talk or even think about its existence. I’ve got like 30 mutes on twitter dedicated to minimizing its presence in my timeline. It’s not relevant to the point I was making about Idolmaster’s gender split.

                  Anyway the 90% number needed clarification because it’s currently inaccurate, and not just because of Side M. Idolmaster started in what was a rather different time a decade ago, so it’s worth noting that with however many millions of downloads Derestage has now it’s overwhelmingly the vehicle through which the majority of people are experiencing (and spending money on) the franchise. Cinderella Girls seems to have eclipsed the original 765 idols to a degree I initially found pretty surprising, albeit healthy for the overall franchise (even if a handful of frumpy old school 765Ps get miffed by it).

                  I sometimes wonder if Deremas will ever get a console game (currently playing Platinum Stars and would like enjoy similar with some of the 346Pro girls), but then remember lol why they hell would they when it couldn’t ever hope be a fraction as profitable as a mobage…

                  Ah, RIP Japanese console gaming. We may think the weekly DVD/BD sales here are depressing but whenever I check the Media Create threads on NeoGAF it’s just one long funeral dirge. Almost every console franchise is in severe free-fall with each new sequel and my understanding is that digital doesn’t come close to making up the gap (wish we knew how Project Diva future Tone sold, since it was digital-only and probably cannibalized a lot of X sales).

                  • Ejc says:

                    I mentioned Love Live! because that’s really the only female idol anime we can compare Idolmaster to, besides Aikatsu! (but that would be pointless to do so as it’s a late-night franchise vs a mainstream franchise).

                    I would like to point out that the gender split for a mobile game can be inherently different to the gender split of the franchise overall. I’m sorry to mention Love Live! again, but as I said before, the fanbase is 56.6% male for the franchise overall, but the mobile game fanbase is only around 40% male now.

                    Perhaps for Idolmaster Cinderella Girls, the gender split for the overall Idolmaster Cinderella Girls franchise is not that much different to the mobile game gender split, but for the overall Idolmaster franchise (original, Million Live, etc), this may not be the case. Would female fans even try out the other non-rhythm Idolmaster games, and therefore other parts of the franchise as well? That’s the real question.

                    I have to agree there, it seems like mobage is the way to go in Japan nowadays rather than console games (I include handheld in that category), unless you are a mainstream franchise such as Pokemon, Monster Hunter, etc. I have not looked into console gaming sales for a long time now, but that seems to be a worrying trend. No wonder many companies are starting to go into the mobage realm (such as Pokemon Go, although Nintendo did say they had no involvement in the development of the said product).

                    • Progeusz says:

                      Are you even capable of talking about anime in general for more than a couple of sentences without mentioning that accursed title at some point?

                      Pokemon Go has nothing to do with Japanese market and very little to do with Nintendo. It wasn’t even released in Japan for more than two weeks.

                      The reason why mobile gaming is on the rise is because games overall became more mainstream, smartphones have better processing power than handhelds and mobile games are much cheaper (free or a couple of dollars instead of 30-60 dollars). This trend isn’t specific to Japan at all, the only things which separate Japanese mobage from Westarn mobile games are obviously style (more M&A oriented with cute girls and/or idols) and bigger focus on gacha.

    • Ejc says:

      Please don’t pollute this website with that elitism that is common in MAL, ANN, 4chan, etc. It’s not welcome here. Respect other anime for what they are, and keep that sort of rubbish to yourself. If you want to trash talk other anime, there are many Elitist Clubs waiting for you on MAL.

  4. something says:

    Finished (prelim) post is up.

  5. uchiha madara says:

    i think the first two volume of re:zero have sold between 250-400

  6. Janet says:

    I’m so confuse on how BD/DVD disc sales work just last week I notice Macross Delta sold 13,116 now this week it dropped to 10,487 how’s that even possible? First volume sold close to 10k then volume 2 sold 6k so that makes 16k now you have this weeks sales which made it close to 20k or do I got everything wrong :/

    • something says:

      It’s not a cumulative running total of every volume’s sales. Each week in these weekly posts you’re only going to see whatever happened to rank for that particular week. And in each case my comment (and the chart above) specify which volume the sales are for. Look at Osomatsu-san this week to see an example of two different volumes ranking in the same week and how that’s handled.

      For Delta, the sales go like this for Volume 1:
      Week 1: 8,742 BDs + 1,257 DVDs = 9,999
      Week 2: 1,809 BDs + 496 DVDs = 2,305 + 9,999 from Week 1 = 12,304
      Week 3: 615 BDs + 12,304 from Week 2 = 12,919
      Week 4: 197 BDs + 12,919 from Week 3 = 13,116

      Volume 2 so far is:
      Week 1: 6,933 BDs + 925 DVDs = 7,858
      Week 2: 950 BDs + 251 DVDs = 1,201 + 7,858 from Week 1 = 9,059

      We don’t track volumes by cumulative unit sales across all volumes because some shows have more volumes than others. So we use average sales across all ranked volumes.

      10,487 was Delta’s average before this week’s sales. Volume 1 had sold 13,116 and Volume 2 had sold 7,858. The average of those is 10,487. (There’s slightly more to it than that but not in a way that makes a difference for Delta right now.) If you add in the Week 2 data for Volume 2, the average is now 11,088.

      Averages will almost always go down over time, because the first volume is almost always the best-selling volume. As more volumes come out and sell less, they lower the average.

  7. Hahalollawl says:

    So I guess B-Project is the “surprise” of the season in disc sales? By “surprise” I mean it wasn’t totally predictable so that’s good for the committee I suppose, but at the same time I’m not super surprised and we’re not talking 20k+. When’s the last time we saw a major surprise hit show with 15k-20k+ volume? Seems like it’s been a while…haven’t been many pleasant surprises in anime disc sales lately have there?

    • something says:

      I expect B-Project to perform like a modestly stronger Starmyu, so I’m not too surprised I guess. If this disc had opened over 20k I might feel differently, but considering it’ll probably be selling half this many discs by v3 when the tickets stop, my personal feeling is that it’s not strong enough or unexpected enough to count as a surprise hit. If it holds on with a small ticket drop and finishes above 10k, then I’ll be a bit more surprised. But I think Syarmyu already set the expectation for what a middlingly popular male idol show could do.

    • Jim says:

      A major surprise? Well I don’t think many people saw Osomatsu-san coming last year, but for a 15-20k-ish seller specifically, the last one we had was probably Shirobako.

      • Tarot says:

        The last one was Kekkai Sensen I believe.

        • something says:

          Yeah the only 2015 shows over 15k that weren’t sequels or Kancolle (which arguably underperformed expectations) were Osomatsu-san and Kekkaisen. So those are the only options for the last surprises.

          In 2014, also all sequels except Haikyuu!! and Shirobako. Hoozuki was practically there with 14,739 though.

  8. something says:

    Updated for the full list.

    Additions from the per-series ranking for the week of 2016-08-22:

    Macross Delta v1 = 13,301 current
    • 8,043 total minus 7,858 (v2wk1) = 185 BD v1wk6

    Kabaneri v1 = 7,822 current
    • 5,157 total minus 5,113 (v2wk1) = 44 v1wk10

    selector destructed WIXOSS = 4,282 wk1 / 4,550 current
    • 4,282 total minus 4,058 (wk1 LE BD/DVD) = 224 RE DVDs wk1

  9. Anonymouse says:

    RIP Gundam series

    You see? Macross with their Delta already stomped recent Gundam series like Build Fighters, G Reco, even newest IBO
    Macross Delta sold better than IBO anyway

    • Anonymouse says:

      In term of sales

    • something says:

      No, Delta is -not- going to outsell GBF s1, Reco, or IBO s1 on disc by much, if at all. The only chance it has of doing meaningfully better is that it’s getting not one but two event tickets, at which point it becomes a meaningless comparison.

      All four series are going to be right around the same ~9-10k level. You honestly need to chill, because if all you have to contribute is weird outbursts about Macross vs Gundam (which aren’t even based on the sales numbers) you’re going to lose commenting rights. We are really not interested in petty franchise rivalries here.

      • FreFre says:

        They do have event ticket for volume 3. It’s another lottery for a chance to buy a ticket for 2nd Walkure LIVE concert. You may check amazon rankings to see sudden bump in the last 2 days.

        I’m not sure if it can change too much for the whole series. Delta right now losing its popularity due to pretty weak second half. It was revealed that originally it was planned to be a 13 episode TV show + a movie. But when they already had script for the first 4 episodes producers extended it to 26 episodes. So right now the second half is heavily suffering from slow pacing, pointless fillers and poor animation quality.

        • something says:

          Right, was referring to that one. Given that the fact that the ticket is also accessible from the much cheaper CD album, it’ll probably have a muted effect again – maybe 12k for v3?

        • Anonymouse says:

          Despite popularity drop, Macross Delta still has supportive fanbases and always increase in numbers anyway.

  10. Nil says:

    What are the sales intervals to see if an anime was a success or a failure?

    • hpulley says:

      Only the production committee really knows what their criteria are for success or failure. And it may vary depending on the member of the committee. The publisher may consider a certain rise in publication sales to be a success while the music member may only consider 10K CD sales to be a success. It would be great if it was a magic number, 3K Bluray sales or something like that but in reality there is no way for us to know unless someone on the committee puts out a press releasing announcing that it was a success.

    • something says:

      It’s different for every show. Even if two shows sell the same amount (say 8000 average), one may still be a far more successful franchise than the other. Video disc sales are only a small slice of the overall anime-related market, although for certain segments (like late night anime, which we focus on here) they become somewhat more important.

      The main thing to realize is that anime is not funded by one company, it’s funded by a production committee. Each member handles a different aspect of sales. Not every committee has the same types of companies on it, but some of the most common are: video disc publisher, print publisher (especially if adapted from a manga/novel), a music publisher, and often there’s one or more of a TV station, animation studio, advertising agency, company to control digital streaming rights, physical merchandise manufacturers, game/mobage developers, and so on.

      If discs sell well but the original novels get no sales boost, then the video disc publisher is happy but the print publisher may not be. If the music sells a ton but nobody buys the figures, the music publisher is happy but the figure manufacturer isn’t. If ratings are terrible… well, that generally doesn’t matter for late night anime but if it’s a prime time or morning show ratings matter far, far, far more than disc sales since a TV station is likely involved in the funding. Or a show may not be popular in Japan, but snag massive streaming licensing fees in China or the US and make a lot of money back that way. You get the idea.

      What I think matters about video discs is the fact that the video publisher is most often leading the production committee, which means they’re the ones investing the most money. If disc sales continue to decline without revenue being made up in some other way for the video publisher, video publishers will cut back on funding, which will need to be made up elsewhere. This has already happened in a few cases, but video publishers still overwhelmingly lead late night anime committees.

      But regardless, given that there are multiple companies involved, each with their own areas of focus, and that each show will have a different contract to determine sharing of revenue streams among companies if any, it is impossible to say what the success/failure line is for a show based on DVD/BD sales. Every show is different, and every company within the committee is expecting different things.

      • something says:

        I should add the following: there are two ways to measure what selling well means. The above, questioning what is actually profitable for all parties involved, is by far the most important way. It’s the only thing that truly matters. But since we almost never know what is successful or not on these terms, it doesn’t give us a lot to talk about other than the fact that we don’t know much about it!

        The other way, which you’ll see more often because we can talk about it, is how shows sell on DVD/BD relative to one another. This is, all in all, not terribly important. 3k for one show is usually not equivalent to 3k for another. But still, it’s not entirely pointless to compare shows, because disc sales ain’t nothin’ and it’s valid to discuss a franchise’s video disc sales so long as you don’t use them as your only data point in evaluating a whole franchise.

        2,000 is the median average sales for late night TV anime. This has been trending downwards since mid-2013. Simply reaching the median doesn’t mean your show is selling well. It just means that most shows don’t sell many discs! A few big hits help make up for the many series with mediocre sales.
        4,000-5,000 is where a show starts to be considered clearly above average, though not yet a hit and a sequel is really up in the air. 32% of shows I track reach 4k.
        6,000-9,000 puts you in a spot where sales look very solid and the odds of a sequel become significant. 22% of shows I track reach 6k.
        10,000 is considered the cut-off for an unambiguous hit. This almost always means a sequel unless there’s some extenuating circumstances. 10% of shows I track reach 10k.
        15,000 and above is rare. The extra 5k cuts the number of shows in half again. Only 5.5% of shows I track reach 15k.
        • As you go higher, the numbers drop precipitously. 20k is only reached by 3.8% of shows. 25k is reached by 2.9%. 30k by 2.3%. A 40k average is only attained by 1.1%.

        [Super Important Note: These numbers all refer to sales reported by Oricon. Actual sales will always be higher than Oricon’s estimates. So don’t use Oricon’s numbers to calculate revenue numbers for the production committee – you’ll always shortchange a show’s performance to some degree, possibly a very large degree. To use a very niche show that I just so happen to love as an example, Sakura Trick sold 2,376 avg (14k total discs) according to Oricon but the official twitter account has tweeted multiple times that it sold 40k total discs, which would be nearly three times the Oricon average.]

        Most shows simply don’t sell many discs! Anime is a niche industry with niche productions appealing to niche audiences, particularly when you talk about sales of DVD/BDs, which are often the most expensive merchandise any franchise will get (¥6000+ a pop * 6 or more discs just for a one cour series). So yes, they partly make up for it with high prices. And no, there’s no evidence that significantly lowering the price would increase total units sold by enough to offset the lost revenue per unit. Not when the fanbase for most series is so tiny to begin with.

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