Been meaning to add distributors for a while, and a request about it got me to finally do it.

There are two companies that are involved in disc releases, and I used for this at ultimatemegax’s suggestion, since they actually split the two. Other sites don’t make the distinction from what I’ve seen.

発売元 (hatsubaimoto) is the company that gets paid when retailers buy discs, so they’re the more important ones and thus the ones I calculated these sales for.
販売元 (hanbaimoto) is the company that gets paid a fee for the work of get discs into shops.

• Sometimes the same company under the same name playing both roles, as is almost always the case with Bandai Visual listed as both 発売元 and 販売元.
• Other times it’s different divisions of the same company, the best known example being Aniplex as 発売元 and Sony as 販売元.
• But sometimes it’s just different companies entirely. This is Kyoto Animation’s current arrangement with Pony Canyon. KyoAni owns the IP and is the 発売元 and gets the bulk of the money, while Pony Canyon is the 販売元, getting paid to use distribution channels that KyoAni itself doesn’t have access to.
• In a few cases the production committee as a whole is listed as the 発売元.

The first sheet is the raw data, the second is the total average (i.e. sum of average sales), and more importantly the third is the total sales in yen per year.

As with most of my data this is only for TV series.

Note: The year is broadcast year of the show, not release year of each individual disc. I didn’t have any good way to do the latter, so just keep in mind that a Fall 2015 series may releasing most or all of its discs in 2015, but the data will count towards 2014.

Yen and Average Unit Sales by Distributor/Publisher, Updated 2015-08-22

16 Responses to “Sales by Distributor/Publisher from 2000-2015”

  1. something says:

    Aniplex is top across the whole period, followed distantly by Bandai Visual. ¥66.5bn vs ¥49.5 bn. But the gap is particularly stark from 2010 onward:

    Company Yen Count
    Aniplex 45,259,826,955 95
    Bandai Visual 15,656,858,200 39
    King Records 9,904,533,409 52
    Pony Canyon 9,005,637,500 47
    Warner Brothers 7,370,255,000 20
    • primadog says:

      Aniplex had a full half the market in 2011. Just insane!

      Just to keep the incompleteness of data in perspective though: the data we have amount to roughly 28.2 billion yen in video sales for 2011, compared to the industry’s own figure of 106.7 billion for the same period.

      Not that this gap somehow makes our data less credible. We always knew some sales (like for video rental) are inherently invisible in Oricon charts, this is mostly a reminder to not blindly compare statistics without checking its methodologies.

      • Hahalollawl says:

        By insane you don’t mean surprising though right? It seems to me like Aniplex is involved in a lot of shows so while it may be a lot, it doesn’t seem like too much of a surprise. I’m not complaining though, if it leads to more shows being made…

        Somewhat tangential perhaps, but anyone know how Pony Canyon got that name? Did someone just take two random English words and put them together?

        • primadog says:

          What’s remarkable about Aniplex’ run is their high output are matched by equally high sales. They produced only 11% of the series (147 out of 1298), but garner 24% of the market (66.5b out of 278b).

          In other words, Aniplex series makes on the average twice as much rest of the industry!

        • something says:

          “On October 1, 1966, Nippon Broadcasting System, Inc. opened a new record label division, called as Nippon Broadcasting System Service, Inc., in order to produce and market music from Japanese artists. The division formally changed its name in 1970 to Pony, Inc. in order to match the brand names it has been using previously. These were “PONYPak” for 8-track cassettes from 1967, and “PONY” for cassettes from 1968. At this time in 1970 another Japanese record label Canyon Records Inc. was founded. In 1982, Pony ventured into interactive content by producing personal computer game software under the name “Ponyca”. In 1984 the company entered license agreements with major overseas companies, MGM/UA, Vestron Video, Walt Disney Home Video and BBC Video, and in 1985, they established offices in New York and London. In 1986, Pony signed licensing agreements with A&M Records and in 1989 with Virgin Records to handle both companies. On October 21, 1987, Pony and Canyon merged their record operations to form Pony Canyon, Inc.”

      • something says:

        Plus this is only the typical late night TV series that I track. Excludes all films and kids shows and anything else in their number.

    • primadog says:

      Wait, Aniplex has bigger market share than its next five biggest competitors combined?

      • something says:

        In the very specific slice of the anime media market reflected in these calculations, something roughly like that.

  2. primadog says:

    Does this include boxsets and re-releases?

  3. moonnya says:

    I have a question. Is the distributor/ company the one who pay for all the anime cost at the beginning ? ( Or they in charge of gaining/ spending for the production value ?)

    • something says:

      It depends on the makeup of the production committee. The video publisher (talking about the 発売元 here, not the 販売元 who just physically gets it into stores) is often but not always at the top of the production committee, which means they invested the most money. But not all of the money. Just more than any other individual company.

  4. What do you mean when you list certain series as being produced by a “Production Committee”? I know most series are done by Production Committe to begin with; are these specifically weird cases?

    • something says:

      In this case, it means the publisher was literally listed as whatever the production committee happened to be calling itself for that show. For example, for Inugami-san to Nekoyama-san it’s 葛城十二支学園生物部 (Kuzushiro Juuinishi Gakuen Seikatsu-bu). Sometimes it’s just “[Show Name] Production Committee” but often it’s some reference to an organization within the show (like a school/club name).

      So in other words, it’s not a specific company but presumably handled by the committee as a whole. This could just be a quirk in naming or it could mean that the money is split up differently from usual. Worth noting that quite a lot of them are short-format series.

  5. moonnya says:

    I think you should make a list of uhh, sequel/sale for each producer

    • something says:

      The raw data in the spreadsheet could be used to do that if you want. The time consuming part would just be picking out all the sequels from the list 9and determining what counts as a sequel).

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