For the 2016 JVA report post, see this post.

The numbers below are for the category 日本のアニメーション(一般向け) which the official translated reports list as “Animation for Grown-ups Domestic” though 一般向け more means “general public”. I assume they’re defining the general public as “not kids”. It’d primarily, though not exclusively, cover the prime time/late night series we mostly focus on here.

2011-2016 Retail vs Rental (JP): 2011, 2012, 2013, 2014, 2015, 2016, 2017

2001-2016 Totals (EN): 2001-2016

Google Doc source data: [link]

2001-2017, Total (¥ is units of ¥1 million)

(raw data)

Year Total ¥ All % Change Total ¥ DVD Total ¥ BD Total ¥ UMD Total ¥ Oth Total # All % Change Total # DVD Total # BD Total # UMD Total # Oth
2017 49725 0.268 0.990301123237473 16184 33541 10494183 0.171 1.06719857530356 5039353 5454830
2016 50212 0.248 0.858148755810774 18046 32166 9833393 0.142 0.840473008501319 4825674 5007719
2015 58512 0.268 0.909249129786176 19368 39144 11699832 0.161 0.901599692002958 5579013 6120819
2014 64352 0.28 0.862858675248056 24102 40250 12976748 0.164 0.826192826721774 6516266 6460482
2013 74580 0.296 1.11386582233108 29124 45456 15706682 0.191 1.18334460171628 7935344 7771338
2012 66956 0.259 0.977217332924676 30392 36564 13273126 0.157 0.91596569008523 7395302 5877824
2011 68517 0.262 0.978702434007542 37219 31298 14490855 0.176 0.974242127710699 9094449 5396406
2010 70008 0.263 1.03074204946996 44351 25583 74 14873977 0.165 0.948018256996203 10376365 4446176 51436
2009 67920 0.248 0.965005754230425 55442 12128 350 15689547 0.179 0.936248637581652 13569193 1874684 245670
2008 70383 0.246 0.87788906489716 65901 4454 28 16757885 0.195 0.948462928247421 15983864 759253 14768
2007 80173 0.253 1.00071146837086 80176 17668466 0.183 0.986073282153901 17668466
2006 80116 0.242 0.960565913314549 79565 551 17918005 0.17 0.972201227258566 17800432 117573
2005 83405 0.225 1.41881432338182 80487 2918 18430346 0.161 1.46435025583538 17838260 592086
2004 58785 0.157 0.887387727375651 52786 5999 12586023 0.115 0.9399903237785 11569191 1088832
2003 66245 0.189 0.888836710049644 57067 9178 13389524 0.141 0.776517327622973 11591254 1798270
2002 74530 0.23 1.73176568998768 55078 19452 17243046 0.202 1.85143565067648 12800184 4442862
2001 43037 0.146 37568 5469 9313338 0.121 7874049 1439289

 
 

2011-2017, Retail Only

(raw data)

Year Sale ¥ All % Change Sale ¥ DVD Sale ¥ BD Sale # All % Sale # DVD Sale # BD
2017 42931 0.302 1.02585485913642 9635 33296 7866118 0.234 2493633 5372485
2016 41849 0.273 0.852634366977711 9806 32043 7285140 0.195 2327719 4957421
2015 49082 0.302 0.930552659019812 10196 38886 8993309 0.213 2922290 6071019
2014 52745 0.315 0.863794176410861 12701 40044 10314305 0.212 3883708 6430597
2013 61062 0.333 1.14776038044398 15909 45153 12435495 0.246 4749986 7685509
2012 53201 0.291 0.995714018341756 16951 36250 10064047 0.2 4245341 5818706
2011 53430 0.296 22359 31071 10969809 0.211 5652596 5317213

 
 

2011-2017, Rental Only

(raw data)

Year Rent ¥ All % Change Rent ¥ DVD Rent ¥ BD Rent # All % Rent # DVD Rent # BD
2017 6794 0.159 0.812387899079278 6549 245 2628065 0.095 2545720 82345
2016 8363 0.17 0.91870811820279 8240 123 2548253 0.08 2497955 50298
2015 9103 0.168 0.805575221238938 8919 184 2275969 0.077 2250372 25597
2014 11300 0.184 0.858206121364016 11120 180 2512958 0.084 2489785 23173
2013 13167 0.196 0.982758620689655 12944 223 3003076 0.097 2938928 64148
2012 13398 0.18 0.916917601970983 13099 299 2996420 0.088 2940045 56375
2011 14612 0.185 14446 166 3158053 0.106 3136273 21780

 
 

Comments
1. Chart format:
• For 2001-2010 we only have the combined totals. This is because the JVA numbers we’ve been looking at each year have always included rental copies. Not number of times they’re rented out, but rather copies sold to rental shops. As far as I know Oricon does not cover sales of rental copies.
• The data is available in three ways – the images, the raw data tables below the images, and maybe most usefully, in a google sheet linked near the top of the post.
• Note that the Rental + Retail numbers don’t exactly match the totals JVA provides in their other reports. The totals are generally a bit higher. The difference is not very significant, but if you add them up and wonder why they’re off, that’s just how it is in their data.
• “%” column in the table means a percentage of all disc sales across all genres/categories.
• “Other” in the chart is overwhelmingly VHS, though there’s some other weird formats making up tiny amounts too.

2. Comparisons to other categories:
• Domestic Animation for Adults category is back over 30% of total retail sales (from 27% last year) which is in line with 2011 onward where we have the retail/rental split. In terms of Rental it’s down by revenue but up by units.
• Overall, the category is back up to 26.8% of the market by revenue, same as 2015 and in line with where it’s been historically. By units it’s up to 17.1%, the best since 2013.
• This category retained 99.0% of 2016 revenues and 106.7% of 2016 units, compared to the video market as a whole retaining 91.5%/88.6%.
• This puts us back in the 2010-2015 trend where anime is weathering the decline in physical media a bit better than the rest of he market.
• Domestic Animation for Adults reclaims its position as the largest category. Last year it was surpassed, for the first time ever, by Domestic Music (think of all them concert discs). But a major decline in that category this year put anime back on top.

3. Comparisons to recent years:
• 2017 is only the second year since 2005 (the other being 2013) that retail sales actually increased.
• We see that even with BD’s proportionally huge bump in rental numbers in 2017, it’s still a laughably small part of the rental market.
• Interestingly, rentals were markedly down in revenue, but up in units. I’m guessing this is largely due to Kimi no Na wa, which perhaps had cheaper rental unit prices than usual?
• Because of those cheap rentals, 2017 is technically slightly lower overall than 2016, but it’s only down 1%. Since retail sales were slightly up and rental units were slightly up, we can call this a tie.
• 2017 did get back up over the 10 million units sold mark. Last year that had dipped to 9.8 million units, the first time below 10 million since 2001. That said, units sold is becoming an increasingly less important number as late night anime starts moving towards less volumes with higher MSRPs each. Better to keep an eye on sales revenues.
• Note: technically I don’t know for certain that Kimi no Na wa is in this category, because the category doesn’t list what it covers. But the only other domestic animation category is animation for kids, and the entire unit sales reported for that category is less than what KnNw alone sold, so it has to be part of the “adults” category.

All in all, 2017 was just about identical to 2016. Whether a ¥50bn market is the new baseline, or whether the lack of a Kimi no Na wa level blockbuster in 2018 will result in 2018 resuming the decline remains to be seen.

 
 

Once again, a disclaimer that bears a reminder: the late night anime I track on this site does not match 1:1 to this genre category. It should be contained within it, but other things will count in it as well. You cannot use these numbers to measure with perfect accuracy the performance of late night anime as a whole. It is possible for late night to do better or worse than these numbers show.

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